Your interview starts before you walk into the room.
LinkedIn is the first network opened, in 94 % of cases. 55 % of recruiters running those searches have already found grounds to rule a candidate out. And 21 % rule out a profile with no online presence at all: silence is a message too.
For an entrepreneur or a company leader, the same mechanism applies, with an invoice at the end of it. 70 % of decision-makers have questioned their current provider after reading a competitor’s content. While you are not publishing, your client is reading someone else.
60 % accept paying more to work with someone whose thinking they have read. 74 % of French people rate a company more highly when its leader is visible. And a leader’s personal brand weighs twice as much as company communication when it comes to attracting clients and talent.
Your online image is not an add-on to your communication. It is the first document people read about you.
Sources: Agence Troisvirgulecinq via HelloWork for the 94 % · Express Employment Professionals and The Harris Poll, 1,005 hiring decision-makers, for the 55 % and 21 % · Edelman and LinkedIn, B2B Thought Leadership Impact Report 2024, for the 70 % and 60 % · Reputation VIP 2021 for the 74 % · Edelman Trust Barometer 2022 for the weight of personal branding.
Tonight’s test
Type your first and last name into Google in private browsing, then open LinkedIn the way a stranger would.
Your image deserves the same work.
A first conversation, no commitment, to take stock of your image.
