Why invest in your image
Be seen. Be understood. Be impactful.
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of investors say the founder’s image and personality weigh on their investment decision.
GoBeyond × INSEAD, 2022
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An executive’s personal branding is twice as influential as corporate communication in attracting talent and clients.
Edelman Trust Barometer, 2022
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of French people consider a company to have a better reputation when its leader is visible across all types of media, social networks in particular.
Reputation VIP, 2021
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of candidates apply more readily when the leader is visible and carries a clear vision.
Glassdoor × Harris Poll, 2023
The method
One image agent, and a network of experts behind you.
Your agent steers and calls on a selective network of image experts for every specific need.
See the method in detailHow it works
What we do
Six activable levers to reveal your image and reach your ambitions.
Each service is delivered by the image experts best suited to your need, coordinated by your image agent.
Online reputation & SEO
Sharpen your presence and positioning online, and grow your reputation.
Digital visual identity
A compelling visual identity, professional photography and video.
Digital communication - Social Media
A communication strategy, on-brand assets and templates for your social media.
Bespoke website
A bespoke professional website, on-brand and built around your goals.
Storytelling & public speaking
An inspiring personal narrative, the art of speaking, pitches that hold a room.
Image & style consulting
Colour analysis, face shape analysis, body-shape analysis, styling and personal shopping.
Who we work with
Four profiles, one shared standard.
Executives & founders
Those who want their image to serve their ambitions, strengthen their leadership and protect their reputation.
Incubators & outplacement
Those who know a venture is funded first on the confidence inspired by the person leading it.
Large companies
Those whose leaders’ voice now carries more weight than any campaign.
Public figures
Those whose name already travels, and who want to take back control of it.
The founder
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Frédéric Masson Delas
Founder of the Agent d’Image agency®
Air France · Canal+ · La FDJ · Edenred · Boursobank · SKEMA · EFAP · ESMOD
Read his storyWhat they say
Verifiable feedback.
“Simply outstanding client care, handled with real tact. A rare quality of listening, and technical skill applied with judgement.”
“A personal branding expert who brings out everyone’s potential. A course that goes far beyond theory.”
Allan G.
Former student, PPA Business School
View LinkedIn profile ↗
“A natural gift for revealing everyone’s potential. His ability to bring out people’s strengths makes him an outstanding personal branding coach.”
Brune C.
Image consultant, network expert
View LinkedIn profile ↗
Frequently asked questions
What is personal branding?
Personal branding is the practice of managing and growing your professional reputation using the same levers as a brand: positioning, communication, visual identity and public speaking. It is not just your online reputation, nor a logo, nor an active LinkedIn account: it is the coherence of what people perceive of you, online and in person. Read the full definition.
What is an image agent?
Your image agent is your single point of contact: he personally leads the audit, the overall strategy and the long-term follow-up, then calls on the network expert suited to each assignment (digital image, style, public speaking). The model differs from the lone consultant, who delivers everything himself, and from the traditional agency, where the contact changes with every project. See the profession page.
How much does an engagement cost?
Every engagement is quoted individually, after a free, no-obligation first conversation, so the format fits: express coaching, strategic support or a bespoke assignment.
Where does Agent d’Image work?
In person in Paris and Île-de-France, anywhere in France on request, and by video call internationally.
Who actually works on my file?
Your image agent remains your only point of contact: he leads the audit, the strategy and the follow-up. Depending on your needs, he calls on the most suitable network expert. Each assignment goes to the right profile.
Let’s talk about your image.
A first conversation, with no obligation, to understand your need and which image expert should answer it.