At the first conversation: on her name, the top three results pointed to a company she had sold, and her most visible photo was seven years old. Nothing damaging, simply a story that was no longer hers.
The work came down to three levers: reordering what surfaces, producing a photo series consistent with her current posture, and setting a territory of expression held on a single subject. Six weeks, without a single line of invented content.
What it teaches
Online reputation is not cleaned, it is reordered. The past remains, it simply stops arriving first.
Your image deserves the same work.
A first conversation, no commitment, to take stock of your image.
