Frédéric Masson Delas, founder of the Agent d’Image agency Frédéric Masson Delas Founder
The agency

Nobody remembers your CV. Everybody remembers your story.

A CV is read. A story is remembered, when it is told clearly. Agent d’Image exists to bring yours to light.

A story is remembered 22 times more than a raw fact.Jennifer Aaker, Stanford Graduate School of Business

Frédéric Masson Delas

Founder of the Agent d’Image agency®

LinkedIn →

As a child, shyness paralysed him at the thought of speaking in public. Today he lectures in front of hundreds of professionals and students.

That contrast sums up his conviction: vulnerability can become a driving force, provided you work on it.

After a business degree, he discovered digital at a time when it was not yet fashionable: a space where innovation, creativity and human psychology meet. He went on to a Specialised Master’s at SKEMA Business School, graduating top of his class, with a dissertation on humanising e-commerce interfaces. He also earned a University Diploma in Entrepreneurship from the Sorbonne, where he studied philosophy and rhetoric alongside it.

After several years inside large corporations working on digital marketing and customer experience projects, he went independent in 2020 to help executives, founders and public figures build an image that is as strong as it is authentic.

+12 years

Digital marketing and personal branding

+3 000

Professionals trained

+30

Executives coached

In the field

Speaking
A one-to-one coaching session with an executive
One-to-one coaching
A working session with a founder
One-to-one coaching

The path

2017-2018

Specialised Master’s in Marketing, Data and E-commerce, top of the class, SKEMA Business School.

2019

University Diploma in Entrepreneurship, Sorbonne University.

Before 2020

Led strategic projects, national and international, for Edenred France, Air France, la FDJ, Boursobank, PMU, Canal+ and Aushopping.

2020

Launched his practice as a personal branding consultant and trainer, working with executives, business owners and public figures.

2019-2025

Lecture series in philosophy and rhetoric, Faculty of Humanities, Sorbonne University.

Since

Academic coordinator at EFAP Paris, guest lecturer and trainer in leading French business and fashion schools (SKEMA, EFAP, ESMOD, from bachelor to master level). Coach to start-ups incubated at Télécom Paris, École Polytechnique and L’Escalator.

Projects led inside large corporations

Air France·Canal+·La FDJ·Edenred·Boursobank·PMU·SKEMA·ESMOD·
The six values

Embodied authority

A network chosen with the same standard as our clients. Credibility is carried without false modesty.

Human warmth

Never cold, never hollow corporate. Committed people, not an anonymous firm.

Aucun relooking

Nobody is turned into someone else. We reveal what, in you, already deserves to be seen.

Straight talk

The truth, told with tact. Never flattery, never cruelty.

Consistency

One single thread, from the first search of your name to your handshake. Everything people perceive of you tells the same story.

Discretion

Confidentiality is not optional. What is worked on with you stays with you.

A network, not a closed firm

A hand-picked network of experts, at the service of your image.

Brune Constancia, image consultant in the networkSpotlight on a network expertBrune Constancia

Brune Constancia (bruneconstancia.com), a leading image consultant, handles everything related to physical image.

State-certified in image and communication consulting and a certified personal shopper (ESMOD), formerly with Groupe Printemps. She has worked with BPI France, BPCE, Caisse d’Épargne, SNCF and Morgan Philips.

Featured on TF1’s morning show

Every partner is chosen with the same standard: a senior profile, engaged only when your case calls for it.

The network covers six areas of expertise. Your image agent remains the single point of contact and brings in the right profile, assignment by assignment.

Online reputation & SEO
Digital visual identity
Digital communication - Social Media
Bespoke website
Storytelling & public speaking
Image & style consulting

How the network is mobilised →

Let’s talk about your image.

A first conversation, with no obligation, to understand your need and which network profile should answer it.

Book a call See client work