Visibility is often mistaken for frequency. An executive who comments on everything ends up associated with nothing. A territory of expression is defined as much by what you decline to comment on as by what you defend.
Four public statements a year, held on the same ground, build an authority that a daily stream of opinions dilutes.
The takeaway
List the three subjects on which your word carries weight: it is the hardest exercise of an engagement, and the one that changes the most.
Your image deserves the same work.
A first conversation, no commitment, to take stock of your image.
