The pitch held technically, but it described a product where the room was waiting for a conviction. The work was not on the content, it was on the order of ideas and on what had to be said first.
Two storytelling sessions, a three-minute outline, and one rule held ever since: never open on the solution.
What it teaches
A pitch is judged on its first sentence. If it describes what you sell, it is already late.
Your image deserves the same work.
A first conversation, no commitment, to take stock of your image.
